PCB Tech - HDI circuit board's wearable device market shipment data

HDI board's wearable device market shipment data: Huawei's market share reached 29.2%, surpassing Xiaomi to become the top spot

Wearable devices have always been a hot spot in recent years. With the popularity of wearable devices, the applicable scenarios are increasing. This year's epidemic has made people realize the importance of paying attention to personal health, so wearable devices have become the focus.

This month, IDC, an international data company, released the "Quarterly Tracking Report on China's Wearable Device Market in the Second Quarter of 2020", which provides a data analysis of China's wearable device market in the second quarter of this year. HDI circuit board editor learned that data shows that China’s wearable device market shipped 26.58 million units in the second quarter of this year. Among them, Huawei ranked first, with a market share of 29.2%; Xiaomi ranked second with a market share of 21.3%; followed by Apple, BBK and Qihoo 360.

Speaking of wearable devices in the Chinese market in the past, Xiaomi has always been able to occupy the first position with its Xiaomi bracelet, which is updated every year, and its annual shipments have exceeded 20 million units. But now Huawei has bucked the trend and surpassed Xiaomi. With the decline of Xiaomi's wearable devices, Huawei has grown by more than 18%.

From a product perspective, Huawei is able to rank first in China's wearable device market, mainly due to its stylish and powerful sports watch GT2 and the true wireless headset Freebuds 3 equipped with Kirin A1 chip. And Xiaomi's new bracelet is not very useful for its overall performance. In addition, Xiaomi's Bluetooth headset product line has not yet made further breakthroughs.

This is mainly because Xiaomi’s wearable devices encountered the dual pressure of supply chain shutdown and insufficient demand during the epidemic, and due to the channel structure, Huawei’s shipment volume was able to maintain a relatively stable level, which naturally squeezed Market space for Xiaomi wearable devices.

Of course, this market space does not necessarily belong to anyone. The market is where those who can live, and whoever has good product quality and sufficient supply will get more opportunities. This is also an external manifestation of the benign market.

As the wearable device market has many points that can be tapped, more and more mobile phone companies are also expanding their product lines into this field, either focusing on health or connecting with mobile phones. For example, a circuit board factory. For example, in March this year, OPPO entered the wearable device market with its first smartwatch. OPPO has been honing in the mobile phone market for a long time. There are more advantages when using mobile phones to pull wearable products. Of course, follow-up The specific performance depends on the layout and its ability of sustainable development.

Similarly, Huawei has been in the mobile phone market for a long time, and has rich experience, and its strength in all aspects is not weak. Therefore, once it breaks out, it will inevitably be powerful. The wearable device market is one of Huawei’s flashpoints. This year, Huawei submitted a series of applications to the EUIPO (European Union Intellectual Property Office) to develop a variety of new wearable products.

From the perspective of Huawei's strategic system, "wearable devices" are the focus of Huawei's "1+8+N" system. Whether it is headphones, watches or glasses, they all belong to the category of wearable devices. In fact, since last year, Huawei has maintained a state of "full firepower" in the field of wearable devices. In the first quarter of last year, Huawei's wearable device shipments increased by 282%.

Judging from the market situation, Huawei has always been "abuse" recently. The various suppressions by the United States and Huawei's efforts and persistence have also made the public have a kind of "sympathy" for Huawei's experience, and even raised the purchase of Huawei products to another level. When choosing products of the same type, we also deliberately focus on the Huawei brand. This may also be an important reason why Huawei's wearable products can surpass other brands in the first place.

However, if you want to really retain the users' hearts, the product itself must be remarkable. The PCB factory found that while solving the battery life problem of traditional wearable devices, Huawei also interacts with wearable devices in a variety of scenarios, giving them more value. The voice entertainment, sports and health, mobile office, smart travel and other scenarios in Huawei's 1+8+N system can all be associated with wearable devices, providing more possibilities for wearable devices. Therefore, it can be predicted that Huawei will continue to be in the field of wearable devices. upside potential.