PCB Tech - Why is the e-commerce road for PCB production difficult?

In the Internet age, enterprises must embark on the road of e-commerce, whether it is a new industry or a traditional industry; whether it is a mass product, or a professional, non-terminal product. If you don't join the "Internet+" team, you will be eliminated sooner or later. The PCB industry is no exception.

However, PCB is not a terminal consumer product for the general public, but an electronic component. Because of its own characteristics, the PCB industry has embarked on the road of e-commerce, and it will not be effective soon compared with other industries. Generally speaking, the e-commerce road in the PCB industry is more difficult than other industries, mainly due to the following reasons:

1. The complete traditional process does not need to be changed

Although PCB production belongs to the electronics industry, it is also a "stubborn" traditional industry. As long as it is a company with a certain development history, it already has a very complete set of production and market processes.

This set of processes is so mature that one is not easy to modify, and the other is no need to modify. Customer, production, inspection, delivery, etc., Have been able to carry out well, why change?

Many companies know that under the general trend of the Internet era, they must take the road of e-commerce, but the original work process is already very complete and mature. If they want to "turn to the Internet", they don't know how to proceed.

2. The general network promotion method is not effective

Even for large and medium-sized products, such as food, home appliances, etc., network promotion is not easy to carry out. After spending a lot of money on promotion, the results may not be very good, let alone non-public products like PCB.

Moreover, general online promotion methods, such as SEO, are not so significant for the PCB industry even if they have an effect. It has a good ranking on search engines, but the search volume is not high, because PCB is not a popular product after all.

Other promotion methods, such as self-media, event promotion, etc., general products can carry out activities, as long as fans come to participate, it is easy to form sales. But PCB companies, even if they carry out activities and have fans to participate, it is difficult to generate sales. Because of this relationship, one is that promotion requires cost, and the other is that the effect is not so fast and so obvious. Many companies are still relatively conservative. Because it cannot be promoted aggressively like other products, the promotion of PCB companies appears to be a certain obstacle.

3. It takes time and effort to develop new products

Many companies know that it is not so easy to promote PCB alone, and they want to expand new products, such as establishing a PCB information network or PCB APP. This is a correct way of thinking, and this is a better form of combining this type of product with the Internet. If the website can become the industry leader, the brand can naturally be promoted.

However, building a new system or product is not an easy task in itself, and some companies still use traditional thinking. Although they are called information networks or apps, they use the form of the Internet, but they do not really integrate the Internet in their bones. . In this way, the product positioning is not clear, and the promotion is not easy to proceed.