PCB Tech - In-depth analysis of business development models and existing problems in the traditional circuit board manufacturing industry

In-depth analysis of business development models and existing problems in the traditional circuit board manufacturing industry
Nowadays, any industry cannot do without sales, and sales cannot do without advertising. Advertising means to let others know about you and the products your family produces and sells. Advertising is indispensable for any PCB product. Without advertising, no one will know your existence, nor will you know the existence of your product, let alone purchase. Circuit board as a traditional physical industry. There are only four ways of physical industry sales, telemarketing, unfamiliar visits, exhibition sales, and online sales. All four types of sales have their own advantages and disadvantages.

Telemarketing: Sales staff show products or services to potential customers over the phone in order to obtain orders and sell successfully. But now there are too many telemarketing industries, especially real estate sales, and too much bank loan sales. Now people are very disgusted when they receive telemarketing. If they don’t say two sentences, they hang up the phone. The success is very, very successful. Low. But the only advantage of telemarketing is that salespeople can sit in the office to do business, expand sales, and reduce travel and travel expenses.

Unfamiliar visits: it means that the sales staff visits one company after another by sweeping the building. But this is often turned away. It is difficult to get communication with the specific person in charge or with the procurement. Sales staff spend a lot of time and energy down. I also couldn't get an interested customer.

Exhibition sales: The biggest difference from telemarketing is that you don’t need to take the initiative to contact customers, but customers contact you through exhibition contacts. Communicate with customers through exhibitions. However, the effects of exhibitions in recent years are also very poor. Customers will compare many homes. After an exhibition, the selectivity is very high. Similar to the fact that there are too many monks and porridge, the price will be very low, and it is difficult to obtain future cooperation opportunities. In addition, referring to the exhibition booth fee, personnel travel expenses are also a considerable expense.

Online sales: Advertising sales are the promotion of products through advertisements, improve the company’s visibility, reputation and influence, promote direct purchases by consumers, and expand product sales. Its coverage is very advertising, and it can be promoted to the whole country or even the world. It is also a way of proactively contacting customers. Now advertising sales are most suitable for the circuit board industry. Customers can contact us through advertising and the Internet. They can directly communicate with us by telephone or online communication tools. They can learn more about customer needs, production processes and other information, and then enter the quotation, and give cost-effective Quotation and proper follow-up visits greatly increase the probability of a transaction.

As one of the circuit board manufacturers, Chang Dongxin has witnessed the development process of the circuit board industry. At the beginning of the company’s establishment, the circuit processing was also from the basics to the current high-precision, special circuit board products covering power circuit boards, medical equipment, and industrial control, Communications, automotive electronics, security electronics, LED lighting and display screens, consumer electronics and other fields, products are sold at home and abroad. In the future, Changdongxin will also keep up with the pace of the industry. During the development process, the company will unite and work together to build the most trustworthy circuit board supplier in the electronic information industry.